Thursday, February 04, 2010

Toyota Musings

There comes a bumpy ride for Toyota, the leader in North American automobiles per se Cost and Quality. They have been the target of the Government, the media and the consumers for some defect possibly with the floor mat causing acceleration issues with the gas pedal.
Now adding to it, the fault with electrical system for braking. Its brings down Goliath, with all its strength. Toyota is suffering heavily for sales, stocks and reputation.

On close observation, it smells of a collective outrage from media, government and the consumers for something foreign, non-American. Cant say for sure, but reading at comments, it looks like people are still biased with automobiles being American or foreign, despite of themselves experiencing excellent quality from any automobile irrespective of its legacy.

Toyota has stood by its quality standard, I own one and believe it does. I drive a 99 used corolla( 47k miles that time) and now after 40k from me, its still running smooth. I have driven long trips (500-1000 mile) and it never gave me headaches. I only spent on brakes and tires which I believe is normal. Besides that, the vehicle has been even in Snow, Heat.

When people can themselves experience the quality of a product, which speaks for the engineering research gone behind it, why do they speak of GM, just coz its American? Toyota itself claims 65% of its parts are from America. A vehicle should earn the praise if it can win the consumer confidence, not coz it gives one a patriotic sentiment. If GMC really wanted to be a symbol of patriots, it has to speed up on its quality. Honestly, it has exploited the monopolistic favoritism of the Government and results are in front of us.

If Americans want foreign cars to be American, they have to make the system cost effective to get it made locally, not outsource it to cut costs. When there is increasing need for jobs from the masses, its highly sensible for the Government to encourage low-cost manufacturing within the country to justify industrialists to come back.

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